Bodystorming:

As the name my suggest, bodystorming pretty much entails the same concept as brainstorming, but done by using our own bodies. The ways in which bodystorming takes place mainly depends on the type of activity, and what the ultimate goal is and how it can be achieved. Essentially, it is getting people to "figure things out by trying things out". The examples shown in class mainly focused on trying to help disabled people by trying to step into their shoes, and try to live the same way. The examples reflected a lot of stress, frustration and the difficulties of accessibility. Bodystorming allowed the researches to get a feel of disabled individual's accessibility issues, and how they can be overcome.

There are three different levels of bodystorming:

Level 1: Go Observe

This entails that in order for the researchers to truly understand and get into the zone, they must take their research and observations onto the field. If one wanted to understand how customer relationship management can be enhanced in a specific firm, then it is advisable that they visit the firm, and observe everything occur in its natural habitat. They would have to blend in and not disrupt the natural flow of their surroundings to obtain the best results possible.

Level 2: Try It Out

Use role play and props to develop an idea. The example viewed in class was of one trying to enhance the coffee purchasing experience. The group running this shindig decided to act out the whole event, and had their co-workers play different roles throughout the whole experience. It obviously would not give them the exact feel of how things would run, because it is all being carried out in a controlled environment, but it gives them the gist of what the experience might be.

Level 3: Reflect on What Happens, and Why

After the experience was "tried out", the researchers and co-workers who took place will begin to notice any interesting or intriguing discoveries and traits, as well as flaws or assumptions about how an idea could work. This allows them to learn from this experience, and give them a little heads up on what to expect in the real world.



Study Case:


- Natalia Wawrzyniak - 996285540
- Mohammed Macki - 996451370




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The first thing we decided to do is monitor and document the whole process of the disabled individual. We wanted to observe what possible obvious and not so obvious struggles a disabled person might go through in terms of accessibility. In order to do that, we decided that we would provide the individual with a pair of eye glasses equipped with a camera that will record the whole experiment. Although it is extremely valuable to gather such data, we do predict that since the participant knows that they are being monitored, that it would somewhat alter their usual and normal daily behavior.

The second part of the case study covers the means in which the medications are positioned in a drug store, and how accessible they are to a disabled individual. Matters such as the distance of the shelf from the main entrance, positioning of the medications on the shelves and the aid provided for disabled individuals were all taken into consideration. The colors and the size of text used are extremely important as well. The diagram above sums up one of the approaches we thought of.


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Finally, we thought of the difficulties that an individual with arthritis might face in terms of holding their medications. Since individuals with severe cases of arthritis cannot form a solid grip, then it is crucial to take that fact into consideration and make sure we can assist in such cases. The idea we came up with mainly articulates creating a bottle which has possibly finger positions engraved into the bottle, with these engravings containing rubber. Rubber causes friction when rubbed against, meaning that a stronger grip could be formed with less effort exerted.